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Future of British Business

Discount Supermarkets Boost UK Sales as Cost of Living Bites

  • Two in three Britons now shop at German stores Lidl or Aldi
  • Grocery price inflation hits 9.9%, second highest on record
Sales at Lidl and Aldi jumped 13.9% and 11.3% respectively in the 12 weeks to July 10.

Sales at Lidl and Aldi jumped 13.9% and 11.3% respectively in the 12 weeks to July 10.

Photographer: Hollie Adams/Bloomberg

British consumers are increasingly opting for discount supermarkets as they try to save money on their weekly shop, with two in three visiting an Aldi or Lidl amid soaring food price inflation.

Sales at Lidl and Aldi jumped 13.9% and 11.3% respectively in the 12 weeks to July 10 while sales fell at most major supermarket chains in the UK, according to Kantar data released Tuesday. This came as grocery price inflation hit 9.9%, its second-highest level since Kantar started tracking the data in 2008.