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Esprit Plans Asia Comeback With Fast Fashion Departure

  • Fashion retailer now focuses on more expensive, quality items
  • Firm plans to launch in seven Asian markets after 2020 retreat
Corrected

Esprit Holdings Ltd., the once high-flying Hong Kong fashion retailer before it tumbled into years of losses, is planning a comeback in Asia, pivoting away from a fast-fashion strategy where it failed to compete with brands such as Zara and H&M. 

The company is now focusing on better-quality clothing that’s more expensive than fast-fashion apparel but more sustainable, Chief Executive Officer William Pak said in an interview with Bloomberg Television on Monday. It’s also returning to Asia after closing all 56 stores in the region in early 2020 amid Covid-induced lockdowns.