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Top Gun and Y2K Style Drive Sunglasses Sales in the UK Heat Wave

Tom Cruise movies and turn-of-the-century fashion translate to big business in shades. 

Top Gun: Maverick‘s hero favors shades.

Top Gun: Maverick‘s hero favors shades.

Photographer: Pictorial Press Ltd / Alamy Stock Photo/www.alamy.com

The popularity of Top Gun: Maverick goes beyond box office receipts. The film, which has grossed more than $1 billion, is also helping drive up UK sales of the aviator sunglasses Tom Cruise sports in it. It’s a repeat of  the scenario that followed the release in 1986 of the original Top Gun, which boosted sales of the Ray-Ban original. 

A spokesperson at David Clulow, one of the UK’s biggest sunglass retailers, says the classic RB3025 Aviator—Top Gun is one of its bestselling sunglasses this summer, at £184 ($218), along with £329 Ray-Ban Wayfarer smart glasses.