VinFast Opens First EV Showrooms on Tesla’s California Doorstep

  • Vingroup unit plans to open more than 30 stores in the state
  • Company aims to deliver cars to US consumers later this year
Craig Westbrook in Santa Monica.Photographer: Oanh Ha/Bloomberg
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VinFast, an electric carmaker backed by Vietnam’s richest man, opened six showrooms in California on Thursday as the newcomer tries to muscle into a US market dominated by Tesla Inc.

The showrooms are VinFast’s first outside of Vietnam. It plans to eventually open more than 30 in the state and elsewhere to sell directly to American consumers. US deliveries are due to start in the fourth quarter, Chief Customer Officer Craig Westbrook said in an interview at a new showroom in Santa Monica, just around the corner from a Tesla store in the same mall a few blocks from the beach.