After Corvette Failure, Automakers Tread Carefully Into NFTs
Mercedes hit all the right notes jumping into the crypto pool. At Bentley and Lotus, the waters are largely untested. And what’s up with Porsche?
In January, Lamborghini announced Space Time Memory, its first NFT project. The series of five photographs of a Lamborghini Ultimae launching celebrated “human space exploration,” the company said.
Source: Lamborghini
In June, Chevrolet was hoping to cash in on the cryptocurrency bonanza that saw a non-fungible token made with Steve Aoki and packaged with the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever made sell for $1.6 million. So it offered a car-themed NFT of its own.
Chevy paired a digital image of a Corvette Z06 in a Blade Runner-style cityscape, with a real-life 2023 ’Vette custom-painted to match the artwork. The Detroit automaker’s acid-green duo failed to receive a single bid—even after the sale was extended by a day. Trevor Thompkins, a spokesperson for Corvette, characterizes the endeavor as “very educational.”