Prosecco Gains as Covid-Weary Americans Embrace Brunch
- Americans bought 40% more Prosecco in 2021 than in 2019
- Sparkling wine’s in vogue at more everyday celebrations, meals
Bottles of Prosecco wine along a conveyor belt at a winery.
Photographer: Alessia Pierdomenico/Bloomberg
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Italian sparkling wines have been gushing into U.S. markets as Americans embrace brunch with a post-pandemic fervor.
Imports of Prosecco, a straw-yellow bubbly beverage, posted a 40% increase in 2021 over pre-pandemic levels, according to a study commissioned by the Prosecco DOC Consortium. The boost extends gains the wine has made over a decade in the US.