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Nike Deepens Ties to Fanatics With College Sports Apparel Deal

Sportswear giant focuses on gear for players, while partner zeroes in on their fans.

Nike Profit Tops Analysts' Estimates On North American Sales

Photographer: David Paul Morris/Bloomberg

Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

As part of the arrangement, Fanatics will make Nike-branded shirts, replica jerseys and other gear for all genders, while Nike focuses on its in-game products for the players. The companies declined to share financial terms.