Checkout
Nike Deepens Ties to Fanatics With College Sports Apparel Deal
Sportswear giant focuses on gear for players, while partner zeroes in on their fans.
Photographer: David Paul Morris/Bloomberg
This article is for subscribers only.
Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.
As part of the arrangement, Fanatics will make Nike-branded shirts, replica jerseys and other gear for all genders, while Nike focuses on its in-game products for the players. The companies declined to share financial terms.