‘Eat the Rich’ Popsicles Draw New Yorkers Opining on Elon Musk’s Twitter Deal

Treats shaped like billionaires’ faces were the latest stunt from the group that created the viral “Satan Shoes.”

Eat the Rich ice cream truck in New York.Source: MSCHF
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First place: Elon Musk. No. 2: Jeff Bezos. Behind them: Mark Zuckerberg.

No, it’s not the ranking of the world’s richest people on the Bloomberg Billionaires Index. It’s the order in which ice pops in the shape of their faces sold out from an unassuming ice cream truck on a corner outside the opulent Trump International Hotel & Tower in Manhattan — in a stunt called “Eat the Rich” from the Brooklyn artist collective, MSCHF.