Cryptocurrencies

GameStop Launches Its NFT Marketplace Just as NFT Sales Dry Up

  • The marketplace is part of a push to turn the retailer around
  • The launch comes amidst an industry-wide NFT sales slump

A GameStop store in West Hollywood, California.

Photographer: Patrick T. Fallon/Bloomberg
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Retailer GameStop Corp. launched its long-awaited marketplace for nonfungible tokens Monday just as sales of such digital artworks dry up amid the crypto industry crash.

The marketplace is part of a push by GameStop Chairman Ryan Cohen to expand its array of digital services and online products in a bid to turn around the struggling video-game retailer.