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Champions League Soccer Rights Expected to Top $2 Billion in US

Europe’s top tournament to start soliciting bids this week

Liverpool's Mohamed Salah makes a header attempt at a goal during the UEFA Champions League final football match between Liverpool and Real Madrid at the Stade de France in Saint-Denis on May 28.

Liverpool's Mohamed Salah makes a header attempt at a goal during the UEFA Champions League final football match between Liverpool and Real Madrid at the Stade de France in Saint-Denis on May 28.

Photographer: Franck Fife/AFP/Getty Images

The value of soccer in America is getting its next big test.

The Union of European Football Associations will began soliciting bids for the US TV rights to its Champions League matches this week and offers are expected to top $2 billion for a six-year deal, more than double what UEFA gets every year under current agreements, according to people familiar with the organization’s thinking.