Omega Moonwatch Surges After Cheap Swatch Version Goes Wild
- Crossover model has boosted Omega’s most iconic timepiece
- Hayek plans mobile sales points in Europe to meet demand
The MoonSwatch, right, alongside its inspiration, the Omega Speedmaster Moonwatch.
Source: Swatch SASales of the Omega Speedmaster Moonwatch have surged in the wake of a wildly successful collaboration with plastic timepiece pioneer Swatch that’s introduced the iconic chronograph to a wider public.
The Speedmaster Moonwatch model, which retails for about $7,000 and is lionized for being the first watch worn on the moon, increased sales in Omega stores by more than 50% since the launch of the $250 MoonSwatch in March, Swatch Group AG CEO Nick Hayek said in an interview at the company’s headquarters in Biel, Switzerland.