Screentime
Kids in Business Suits Drive Record Sales of ‘Minions’ Film
- Clips of teens mimicking supervillain Gru go viral on TikTok
- Producer Illumination began promoting the film online in 2020
“Minions: The Rise of Gru”
Source: Universal Pictures
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Australian teen Bill Hirst timed it right last week when he posted a clip on TikTok of himself and other youngsters in business suits headed to the opening of “Minions: The Rise of Gru.”
Within hours, the video had reached 10,000 views. By morning it hit 6 million. Now, it’s nearing 37 million -- and counting -- one of scores of “Minions”-related postings to go viral and help turn the Universal Pictures film into one of the year’s big hits.