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Google Offers Concessions to Thwart US Antitrust Case, WSJ Says

Google's Bay View campus in Mountain View, Calif.

Google's Bay View campus in Mountain View, Calif.

Photographer: David Paul Morris/Bloomberg
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Alphabet Inc.’s Google has offered concessions to change certain aspects of its advertising business in an attempt to head off a possible US antitrust lawsuit, the Wall Street Journal reported Friday.

Google has proposed splitting part of its business that auctions and places ads on websites and apps into a separate company that would still remain under the Alphabet umbrella, the newspaper reported, citing people familiar with the matter. That new unit could possibly be valued at tens of billions of dollars, depending on what assets it contained, according to the Journal.