Screentime
YouTube Says Its TikTok Rival Is a Hit With Musicians
Singer JVKE increased his subscribers by 1.4 million this year
Photographer: Gabby Jones/Bloomberg
This article is for subscribers only.
Pop singer JVKE has been posting short clips of himself dancing and clowning around on YouTube’s Shorts video platform for more than a year.
In one, he sings into a soda bottle. In another, he pretends to show what to do if you catch your girlfriend cheating on you. Spoiler alert: It involves writing a new song.