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YouTube Says Its TikTok Rival Is a Hit With Musicians

Singer JVKE increased his subscribers by 1.4 million this year

    

    

Photographer: Gabby Jones/Bloomberg
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Pop singer JVKE has been posting short clips of himself dancing and clowning around on YouTube’s Shorts video platform for more than a year.

In one, he sings into a soda bottle. In another, he pretends to show what to do if you catch your girlfriend cheating on you. Spoiler alert: It involves writing a new song.