Greener Living
Should There Be a Higher Bar to Call Products ‘Sustainable’?
As the FTC updates its guidance on green marketing, some advocates are pushing it to provide clarity on commonly used (and abused) terms.
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Sustainable. Natural. Carbon neutral.
These are some of the labels that have become ubiquitous in the world of eco-conscious consumerism and that experts say are prone to deceive or mislead. Americans may get more clarity on those terms and others when the nation’s consumer watchdog updates its environmental guidance for marketers for the first time in a decade.