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Luxury Watches Are Still in Short Supply, Top Rolex Dealer Says

  • Watches of Switzerland CEO says shortages hit more brands
  • CEO Duffy says waitlists for high-end brands are still growing
A GMT-Master II with a meteorite dial luxury wristwatch, produced by Rolex SA.

A GMT-Master II with a meteorite dial luxury wristwatch, produced by Rolex SA.

Photographer: Stefan Wermuth/Bloomberg

Forget demand worries stirred up by inflation and a slowing economy, a shortage of top-brand timepieces is still the biggest problem for the UK’s largest seller of Rolex watches.

Demand for most Rolex, Audemars Piguet and Patek Philippe watches has long outstripped supply, but now the problem is spreading to other high-end brands, including Zenith, Omega and IWC, said Brian Duffy, chief executive officer of Watches of Switzerland Group Plc.