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Tesla Pulled Levers on Pricing and Cost During a Tough Quarter

Elon Musk took steps to set the carmaker up for stronger results in the second half.

An aerial view of Tesla’s factory in Fremont, California.

An aerial view of Tesla’s factory in Fremont, California.

Photographer: JOSH EDELSON/AFP
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It began with a bang — a huge party celebrating the opening of its newest plant in Austin, Texas — but Tesla’s second quarter didn’t stay ebullient.