Greener Living
The Electric Car Market is About to Get Crazy (and Confusing)
Bloomberg Green’s Electric Car Ratings will help you make sense of the chaotic market and find the most climate-friendly EV.
A Polestar 2 being tested in the Arctic Circle.
Photographer: PolestarThis article is for subscribers only.
The early days of any new technology tend to be — to put it technically — insane. Airlines in the 1960s, PCs in the 1980s, iPhone apps in the 2000s. Their origin stories all are similar: there’s a crush of new product, a marketing dash for FOMO-motivated customers and piles of money to burn as companies buy into the new game.
The US electric car market right now is no exception. And that's where Bloomberg Green’s Electric Car Ratings come in.