Japan Wine Lovers Face 40% Hike in Beaujolais Nouveau Price
Bottles of Georges Duboeuf Beaujolais Nouveau wine in a store in Tokyo, Japan, in 2021.
Photographer: Christopher Jue/Xinhua/Getty Images
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Wine connoisseurs in Japan got bad news Tuesday after Suntory Holdings Ltd. said it would be increasing the price of its Beaujolais Nouveau lineup this year due to soaring transportation costs.
The recommended retail price of Suntory’s flagship offering from Georges Duboeuf will cost 3,850 yen ($28), including tax, more than 1,000 yen higher than last year’s price of 2,728 yen, according to Suntory spokeswoman Tomoko Fujiwara.