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Big Ten Is Likely to See Bigger TV Deal With Addition of USC and UCLA

  • Two schools join as conference negotiates new TV rights deal
  • Fox to benefit from additions of teams from major TV market
COLLEGE BASKETBALL: MAR 12 Big Ten Tournament - Indiana v Iowa
Photographer: Zach Bolinger/Icon Sportswire/Getty Images

The decision by UCLA and USC to join the Big Ten further consolidates power within two college conferences and escalates the rivalry between their two biggest media partners, Fox and ESPN.

The Big Ten said Thursday that the schools, which have large fan bases and famous histories in football and basketball, will join the conference in 2024.