Skip to content

Apple Hikes iPhone and iPad Prices in Japan After Yen Tanks

  • The rare move comes after the yen hits two-decade lows
  • Retailers in Japan are increasingly hiking consumer prices
An iPhone 13 Pro advert inside a SoftBank Corp. store in Tokyo.
An iPhone 13 Pro advert inside a SoftBank Corp. store in Tokyo.Photographer: Akio Kon/Bloomberg

Apple Inc. raised the prices of its iPhones and iPads in Japan in an uncommon move to account for the yen’s precipitous drop in value this year.

The Cupertino, California-based tech giant added as much as 25% to the cost of its mobile gadgets in the country, taking the iPhone 13’s starting price up to 117,800 yen ($868). It increased the prices of its iPad and iPad Air by 10,000 yen each, according to checks with Apple’s local website.