Skip to content

A Black-Owned Golf Apparel Brand Finds an Audience With the NBA

Eastside’s new capsule collection heralds the end of basketball season.

Founders of Eastside Golf, Olajuwon Ajanaku (right) and Earl Cooper, at their alma mater, Morehouse College.

Founders of Eastside Golf, Olajuwon Ajanaku (right) and Earl Cooper, at their alma mater, Morehouse College.

Photographer: Sydney A. Foster for Bloomberg Pursuits

The style of professional golfers follows certain old-fashioned country club codes: Think of Arnold Palmer’s pink cardigan, Tiger Woods’ red polo, or Jack Nicklaus’s yellow one. 

Eastside Golf, helmed by Olajuwon Ajanaku and Earl Cooper, is beginning to change that. The apparel brand’s logo is a cartoon version of Ajanaku in jeans and a sweatshirt with a gold chain, and it emblazons the line of polos and sweatshirts that are sold exclusively on its website. In the past year, the duo has partnered with handful of blue-chip brands including BMW on a series of short films about their golf journey.