Deliveroo Rolls Out Ads on its Delivery App to Increase Revenue
- Brands can send users samples, place ads on order-tracker page
- Ad expansion part of a bid to turn a profit after share drop
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Deliveroo Plc is expanding access for advertisers on its app and website, joining a growing number of delivery companies using ads to improve sales and profitability.
The Deliveroo Media and Ecommerce platform, set to roll out in July, will also sell ad space on the company’s order-tracker page for the first time, the company said in a statement on Wednesday. A customer may, for example, check the status of their dinner delivery on a Saturday evening and see an ad for a television streaming service or a movie to watch.