Amazon Parties With LCD Soundsystem in Cannes After Ad Boom
- LCD Soundsystem played at company’s beachfront Amazon Port
- Cannes Lions ad industry event returns after two-year hiatus
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After a two-year hiatus, the advertising industry’s biggest conference has returned with a new heavyweight: Amazon.com Inc.
The e-commerce giant has taken over a portion of the beach front at the annual Cannes Lions show with the “Amazon Port,” its biggest showing at the conference yet and a sign of the growing significance of industry relationships to its business.