Shopify Taps Twitter to Boost Merchants’ Social Media Reach
- Sellers need to reach customers across channels: Finkelstein
- E-commerce company’s shares are down 81% from 2021 peak
Photographer: Alex FLynn/Bloomberg
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Shopify Inc. is adding Twitter Inc. to its growing list of social media partners as it aims to help businesses reach buyers across a range of online platforms.
As of today, Shopify’s U.S. merchants will be able to open a virtual storefront on Twitter’s online shopping platform. The news follows other Shopify collaborations, including with Alphabet Inc.’s Google and Meta Platforms Inc.’s Facebook.