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K-Pop Mastermind Dealt $2.6 Billion Blow With Surprise BTS Break

Korea’s world-famous pop sensation has disappointed fans and investors of Hybe with bombshell announcement.

Members of Korean pop band BTS during a news conference at the White House in Washington

Members of Korean pop band BTS during a news conference at the White House in Washington

Photographer: Oliver Contreras/Sipa

It was supposed to be a day of celebration, not heartbreak, for the seven-member Korean pop sensation BTS and its legions of fans across the globe.

In many ways, the group had never been riding higher heading into its annual "Festa." In the span of just two months, they performed for more than 200,000 people in Las Vegas, visited the White House dressed in their black-tie best and released an album, "Proof," memorializing the megahits that have racked up tens of billions of views and made their backers a fortune.