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Vapers Are Rushing to Hoard Juul E-Cigarettes Now Banned by the FDA

A report that Juul e-cigarettes might soon be taken off the market has some vape users flocking to their local shops.

A person smokes a Juul e-cigarette.

A person smokes a Juul e-cigarette.

Photographer: Bloomberg/Bloomberg
Updated on

Brand-loyal vapers are flocking to their favorite shops to stock up on Juul Labs Inc.’s e-cigarettes, amid news that the products will be taken off the market. 

“My husband is out on a Juul run right now. Gonna clear the shelves and hoard ’em like our incandescent bulbs!” one user wrote on Twitter following the news, first reported on Wednesday by the Wall Street Journal, that the US Food and Drug Administration could order the company to stop selling its e-cigarettes. On Thursday, the FDA denied authorization to Juul for all of its products currently marketed in the US, requiring the company to stop selling and distributing them and to remove those that are on the market.