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Meta Settles Claims That Ads Violated US Fair Housing Laws

  • Ad systems to be altered to prevent discriminatory targeting
  • Facebook parent will also pay a fine of just over $100,000
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Meta Platforms Inc. will change its ad delivery system to address concerns that it violates the Fair Housing Act by discriminating against users, as part of a settlement with a federal regulator.

The accord resolves a lawsuit by the US Department of Housing and Urban Development alleging that the algorithms used in Meta’s advertising systems allowed marketers to violate fair housing laws by limiting or blocking certain groups of people from seeing housing ads on the service.