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Future of British Business

UK to Kill ‘Irritating’ Cookie Pop-Ups in Brexit Data Plan

  • Proposed Data Reform Bill aims to end cookie consent pop-ups
  • UK promises businesses will face less “pointless paperwork”
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The UK set out a plan to roll back data protection obligations and cookie consent boxes in an attempt to boost business and research.

A planned Data Reform Bill will cut “burdens on businesses to deliver around £1 billion ($1.23 billion) in cost savings” over ten years, the Department for Digital, Culture, Media and Sport said in a statement summarizing the legislation Thursday.