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There Will Never Be a Self-Driving Ferrari, CEO Vigna Says

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WATCH: Ferrari CEO Benedetto Vigna says they’ll never offer a fully self-driving car.Source: Bloomberg

Manufacturers from Tesla Inc. to Volkswagen AG are pursuing self-driving cars. Ferrari NV is having none of it.

The Italian company recently hosted a couple of artificial intelligence experts who wanted to pitch why Ferrari should embrace autonomous driving. Chief Executive Officer Benedetto Vigna instead invited them to take a spin in a Ferrari on the company’s Fiorano race track.