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Indian Cricket Rights Cost Broadcasters More Than English Football League

Bloomberg business news
WATCH: Tarun Pathak, Research Director at Counterpoint Research discusses the winners and losers in the Indian Premier League media auction.Source: Bloomberg

Aggressive bidding for the rights for India’s most-watched cricket tournament has made the competition more expensive to broadcast than England’s top-flight football.

Walt Disney Co. secured television rights for the Indian Premier League (IPL) while Viacom18 Media Pvt., a joint venture between Paramount Global Ltd. and Mukesh Ambani’s Reliance Industries Ltd., landed the tournament’s digital streaming license for a total 483.9 billion rupees ($6.2 billion), according to people with knowledge of the matter.