ESG & Investing

Offsets Watchdog Aiming for Clarity on Net Zero Risks Creating Confusion

A market initiative setup to check the credibility of net-zero claims tied to use of carbon credits might end up encouraging greenwashing in the unregulated offset market.

Photographer: Erin Kirkland/Bloomberg
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Are long-standing “carbon neutral” claims by Google and others credible? Hard scientific scrutiny is likely to say “no,” but a new claims watchdog could confusingly say “yes.”