After 15 years working at high-end brands, Caroline Morrison left an international sales management role to introduce a more eco-conscious option to consumers.
In December 2020, the French-American entrepreneur opened Landline, a general store in Paris’s 11th arrondissement featuring built-to-last housewares, toys, clothing, and cleaning supplies, all ethically produced and largely made of natural materials. Her selection includes De Buyer pans (guaranteed for life and made in France since 1830); wool blankets and scarves by Brun de Vian Tiran, an eighth-generation family company in Isle-sur-la-Sorgue since 1808; and artisanal wooden clogs by Bosabo, handmade to order since 1890.
