Skip to content
Green
Culture & Design

Coldplay Incentivized Its Fans to Make Greener Choices. Are They?

The British band launched a tour app that rewards concertgoers for low-carbon travel. But its claims about the emissions reduced aren’t clear-cut. 

Coldplay.

Coldplay.

Photographer: Jason Kempin/Getty Images

By

Follow us at @BloombergUK and on Facebook for the latest news and analysis.

British band Coldplay is trying to turn its fans into climate rock stars with an app that rewards them for taking low-carbon transportation to concerts during the group’s current world tour.