People have lots of reasons for not drinking alcohol, and preferring sad seltzers or sugary sodas isn’t one of them. “There’s no reason your summer needs to include a 200-calorie drink in a can with 40 to 50 grams of sugar,” says Nick Bodkins, co-founder and chief executive officer of dry bottle shop Boisson in New York.
Founded in January 2021, it’s now the largest nonalcoholic retailer in the US and a leader of the trend toward physical and mental well-being that’s accelerated in the wake of the Covid-19 pandemic. The value of no-alcohol ready-to-drinks grew 54.5% globally to a little less than $200 million in 2021, according to the latest IWSR Drinks Market Analysis data, released in May. “I drink—92% of our customers drink,” says Bodkins, who confirmed three new Los Angeles locations this summer. “But every day in America, 3 in 10 people choose not to, and that’s going up, not down.”