City Of London

Sex-Toy Maker LELO Explores Sale Amid Industry Boom

  • Swedish firm shelves London listing plan amid buyer interest
  • Market for sex toys forecast to grow to $62 billion by 2030
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LELO, the Swedish sex-toy designer, is exploring a sale after the industry experienced a boom during the coronavirus lockdowns, according to people familiar with the matter.

The firm, part owned by Chinese buyout firm Trustar Capital, has attracted takeover interest from corporate suitors as well as private equity funds, said the people, who asked not to be identified because discussions are private.