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Americans Will Spend More on Mezcal and Tequila This Year Than Whiskey
A bartender pours a shot of mezcal at a restaurant in Houston.
Photographer: Allison Hess/BloombergThis year, Americans for the first time will spend more money on mezcal and tequila, both alcohols made from agave plants, than they will on US-made whiskeys.
By 2023, the category also will have supplanted vodka, making it the US’s most-purchased spirit by value, at around $13.3 billion, versus $12.5 billion for vodka and $12.3 billion for US whiskey, according to research released this week by IWSR.