China Approves More Games in a Step Toward Normalization

  • Regulator grants licenses for 60 new games from 45 in April
  • Publishing giants Tencent and NetEase got no approvals
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China approved its second batch of games this year following a months-long freeze, in a step toward normalization in the world’s largest mobile entertainment arena.

The approvalBloomberg Terminal of 60 new titles by the National Press and Publication Administration marks an acceleration from April’s 45 and include entries from studios like Genshin Impact creator MiHoYo Co. China’s two powerhouse games publishers, Tencent Holdings Ltd. and NetEase Inc., were absent from both lists, but analysts see their prospects for approval improving as well.