Travel

Inside Brighton Beach House, the UK's First Seaside Soho House

The London escape claims its crown as Britain’s coastal king of cool.

The Club Cecconi terrace overlooks the beach. — The Club Cecconi terrace overlooks the beach.
Photographer: Mariell Lind Hansen

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By Sarah Rappaport

June 7, 2022 at 4:10 AM UTC

For centuries, Brighton has punched above its weight when it comes to culture. King George IV, who reigned from 1820 to 1830, spent much of his time there, bringing art and architecture from around the world to the Royal Pavilion. Now, Soho House UK Ltd. has crowned the city the new king of cool, opening up a new, trendy, members-only club, its first seaside house in the UK. Bloomberg has gotten an inside look at Brighton Beach House.

Founder Nick Jones tells us he’s wanted to open a Soho House in the seaside destination for a long time.