Spotify Names New Leader to Strategize Creator Growth

Spotify Technology SA named a new executive to oversee its creator and talk-content strategy, the latest in a series of management shuffles at the company.

Maya Prohovnik, most recently the director of research and development for talk content, has been named the head of talk, according to people familiar with the situation who asked not to be named because the news hasn’t been made public. She will replace Michael Mignano, who announced his plans to leave in May.

In her new role, Prohovnik will oversee Spotify’s efforts to court creators, including podcasters, and build features that will bring them to the platform. This includes managing the company’s live-audio product, video podcasting and Anchor, a podcast hosting and creation service. Chief Executive Officer Daniel Ek wants to reach 50 million creators on Spotify. Ek reportedly told employees in February that the company had 11 million creators.