ESG & Investing
BlackRock Debuts Ad Campaign to Burnish Image as It Faces ESG Scrutiny
- Firm to initially focus messaging effort on Washington market
- Asset manager is at the center of debates over climate change
Photographer: Justin Chin/Bloomberg
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BlackRock Inc., facing political scrutiny over its stance on environmental, social and governance investing and its outsize influence in business, is on a mission to re-introduce itself to Washington.
On Monday, the world’s largest asset manager is launching an advertising campaign in the US capital dubbed “About BlackRock” -- to emphasize how it helps investors, including by managing retirement plans for more than 35 million Americans.