The social media campaign that propelled a 77-year-old construction magnate into Colombia’s presidential runoff deliberately cultivated his image as an anti-politician to tap voter anger against the political class, according to a strategist who helped devise it.
Rodolfo Hernandez, who is now refusing to take part in debates and has shunned election rallies, used popular social media posts to overcome a series of controversies and at least one potentially career-destroying gaffe, said Victor Lopez, founder of Kayros Group, a political strategy firm that worked on the campaign.
