Alibaba Replaces Lazada CEO in Southeast Asia Shakeup
- E-commerce giant’s Southeast Asia unit names James Dong chief
- Lazada faces intensifying competition from Sea, GoTo
Photographer: Wei Leng Tay/Bloomberg
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Alibaba Group Holding Ltd. replaced Lazada Group Chief Executive Officer Chun Li with the head of its Thailand business and one-time business assistant to Alibaba CEO Daniel Zhang as competition in Southeast Asia intensifies.
James Dong, 42, is taking the reins of Lazada, Alibaba’s Southeast Asian arm, with immediate effect while Li will serve as adviser to Lazada Group Chairman Jiang Fan and remain on Lazada’s board of directors, the company said Friday in a statement, confirming an earlier Bloomberg News report.