Hyperdrive
GM’s Buick Will Go All-Electric by 2030 in Product Line Makeover
- Overhaul to start with affordable crossover SUV in 2024
- Brand hopes to reinvigorate buyer interest in the US
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General Motors Co. will make all of its Buick models electric by 2030 in a move to remake the brand in the US.
The overhaul will start with an electric crossover SUV in 2024 that Buick said will offer some luxury amenities and a new styling theme while being priced beneath GM’s Cadillac EVs. It’s a play to draw new buyers into the brand with a value proposition because most plug-in models sell for well above the $45,000 average price of a new vehicle.