Hyperdrive
Ford’s CEO Sees EVs Helping Carmaker Pare Its $3 Billion Ad Budget
- Carmaker isn’t spending on Mustang Mach-E, since it’s sold-out
- Executive sees dealers shifting focus to service after sale
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Ford Motor Co. Chief Executive Officer Jim Farley doesn’t see a need for traditional advertising for his company’s electric vehicles -- if they’re good enough to sell themselves.
“We spend $500 to $600 per vehicle on public advertising. Get rid of all of it,” Farley said Wednesday at the Bernstein Strategic Decisions Conference. “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.”