The Real Story Behind the House of Gucci
In Part 2 of “House of Gucci,” we explore how the luxury brand went public, got bought out and flourished—with a lot of help from Tom Ford.
Bloomberg Storylines: The Real Story Behind the House of Gucci (Part 2)
Gucci is arguably one of the most recognizable names in luxury. But how the famous name got that way is a century-long saga. It stretches from a successful Italian retail business that eventually spanned the globe to overexposure and a bitter family fight that almost destroyed it all.
See More: The Real Story Behind the House of Gucci, Part 1
But the real story of Gucci is much more complicated. In Part 2 of “House of Gucci,” Bloomberg Storylines picks up as the Gucci family recedes into the background. Gucci Chief Executive Officer Dominic De Sole takes control and elevates an up-and-coming designer to creative director. His name was Tom Ford, and Gucci would never be the same.