Skip to content
Subscriber Only
Business

Gen Z's Workplace Demands Force Corporate Korea to Loosen Up

Samsung and Hyundai no longer lead “dream employer” surveys 

At Samsung Electronics, employees are being encouraged to address each other by name rather than job titles.

At Samsung Electronics, employees are being encouraged to address each other by name rather than job titles.

Photographer: SeongJoon Cho/Bloomberg

When Jeong Da-eun started looking for work ahead of graduation, she had little interest in Samsung or Hyundai, traditionally the most popular employers in South Korea, put off by stories about their regimented work culture and emphasis on family connections. 

“I’d much prefer working for an internet company like Kakao,” said the 25 year old.