Gen Z's Workplace Demands Force Corporate Korea to Loosen Up
Samsung and Hyundai no longer lead “dream employer” surveys
At Samsung Electronics, employees are being encouraged to address each other by name rather than job titles.
Photographer: SeongJoon Cho/BloombergThis article is for subscribers only.
When Jeong Da-eun started looking for work ahead of graduation, she had little interest in Samsung or Hyundai, traditionally the most popular employers in South Korea, put off by stories about their regimented work culture and emphasis on family connections.
“I’d much prefer working for an internet company like Kakao,” said the 25 year old.