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Future of British Business

Diageo to Sell 32 Indian Brands to Inbrew for $106 Million

  • Deal includes popular brands like Haywards and Old Tavern
  • Also agree on five-year franchise pact for 11 other brands
A liquor store in New Delhi.

A liquor store in New Delhi.

Photographer: Prashanth Vishwanathan/Bloomberg

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Diageo Plc will sell 32 of its liquor brands in India to Inbrew Beverages Pvt. for 8.2 billion rupees ($106 million) as the alcoholic beverage maker seeks sustainable long-term profitable growth by pruning some of its low-margin products.