YouTube Helps Women’s Champions League Final Hit Record Viewers
- 3.6 million viewers watched the Barcelona-Olympic Lyon game
- UEFA Women’s EURO 2022 expected to double attendance from 2017
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A record 3.6 million people watched the final of the UEFA Women Champions League game on Saturday, helped by a deal between DAZN Group Ltd. and YouTube to stream the competition for free.
Women’s football has exploded in popularity over recent years, with record attendances for recent high profile matches. The latest figures compares to about 2.3 million viewers for last season’s final.