Sparklines
What Stewart Brand Knew in 1968 About Solving the Climate Crisis
The writer and thinker inspired millions with the “Whole Earth Catalog.” Its precepts remain useful in the fight against global warming.
Stewart Brand
Source: Christopher Michel/Long Now Foundation
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In the fall of 1968, Stewart Brand published the first “Whole Earth Catalog.” Aimed at back-to-the-landers and other members of the Sixties counterculture, it was much more than a catalog — a loose compendium of products, reviews, essays and explainers that Brand hoped would enable a reader to “conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.”